Dangerous Generation Movement
The brand continues to drive the prosperity of identity for millennial generation and more
In a time where most of today’s youth are following the herd in defining their own identity, the brand has struck a winning chord with adolescents and young adults who are the thrill seekers in their generation. As these people have ‘THE EDGE’. Dangerous has been able to offer them the exact offering to match their heart rate of 120BPM or more. Because that is who they are, young, bold and risk takers!
Not one to harbour the notion of ‘trying hard to keep up appearances’; these ‘Dangerous brand individuals’ are the innovators in generation Y and are the advocates for this crowd of natural born leaders.
You can find these innovators who share similar grand inspirations to those of generation X, such as Tony Hawk in skateboarding and the street basketballers.
The brand seeks to define an electrifying edge, as it dares to excite, energize and attract its customers to take risk.