Dangerous Calvin Klein Obsession Ads
Calvin Klein Obsession adds were considered very dangerous back in the day. Robert R Taylor was the creative genius behind the ads featuring Kate Moss half naked. Taylor bought Calvin Klein Cosmetics out of bankruptcy in 1980 and oversaw the launch of the Obsession fragrance in 1985. The tagline for the sexy ad campaign? “Between love and madness lies obsession.”
Calvin Klein advertising has been called everything from sexy to outrageous to borderline pornographic. Sam Shahid was the inhouse creative director in the early 1980’s. Robin burns was the president at Calvin Klein Cosmetics for most of the 1980’s
Obsession by Calvin Klein is a Oriental Spicy fragrance for women. Obsession was launched in 1985. Top notes are green notes, mandarin orange, vanilla, peach, basil, bergamot and lemon; middle notes are spices, coriander, sandalwood, orange blossom, jasmine, oakmoss, cedar and rose; base notes are amber, musk, civet, vanilla, vetiver and incense.
The History of Calvin Klein Cosmetics
Minnetonka acquired the Calvin Klein Cosmetics Corporation for about $1 million in 1980. The division now accounts for about 85 percent of Minnetonka’s annual earnings of more than $200 million.
The Minnetonka Corporation, which makes Calvin Klein fragrances, said yesterday that its board had unanimously approved the sale of the company to Chesebrough-Pond’s Inc., a subsidiary of Unilever P.L.C., for $376.2 million
Unilever is to sell its global perfume business to US-based Coty for $800m.
Coty will acquire the perfume licenses for Calvin Klein, Cerruti, Vera Wang, Chloe and Lagerfeld, as well as a manufacturing and distribution centre in New Jersey, and a distribution centre in Lille, France.
The Unilever Cosmetics International unit had sales of $600m in 2004.
Calvin Klein Obsession tv ad